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Volume 3 Issue 4 Paper 1

Current Trends in the Marketing of Islamic Tourism

Yousef Awad Alsharari
University of Newcastle, Australia


The aim of this paper is to review the available research studies on the current trends in Islamic tourism. The Halal industry is one of the fastest growing industries in the world today. This paper aims to review some of the research studies which have been carried out on the latest trends in Halal tourism. For the purpose of this paper, specific search terms were used in the Google Scholar search engine. The results were then shortlisted according to the year of publication. The results of this review study point towards significant ground being gained by Halal Tourism or Islamic Tourism over the past decade. This study shows that there is possibility that the demand for Halal Tourism will continue to grow over the next decade. With the worldwide population of Muslims growing and with the disposable incomes available with this population increasing alongside, Halal Tourism is set to only grow and evolve over the next few years. It is also possible that more such trends evolve over the next few years.

Keywords: Islamic Tourism, Marketing, Review, Halal

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